“There are only two ways to establish competitive advantage: do things better than others or do them differently.” - Karl Albrecht, Entrepreneur, and Founder of supermarket chain Aldi

Without question, the stakes are high for organizations conducting a DEI survey. The findings will be used to drive DEI strategy and investments in their organization, and poor survey data interpretation may result in under-funding or misguided DEI programs. Further, DEI surveys are relatively new, and most of our clients have never conducted one before - increasing the need to “get it right the first time.” 

However, most have conducted an employee engagement survey in the past and thus are likely to use those experiences as their point of reference. And it’s rare, if not impossible, to find engagement survey results presented without external benchmarks. So many clients anticipate these types of benchmarks are also standard for other types of employee surveys. And of course, companies strive to outperform the competition,  so understanding where others stand is essential. Finally,  external benchmarks have face validity with leadership, so presenting survey data with them is a sure way to gain buy-in. We appreciate this context. 

And yet.

There are some real dangers lurking in external benchmarks. Dangers that hold organizations back from taking critical action to provide a competitive edge or avoid industry pitfalls, or indicate a left turn when they really should be taking a right. Put another way, external benchmarks can be unreliable and potentially impede your company’s ability to leverage data accurately to drive positive impact.

We want you to be part of the conversation! Please join us for some real talk in a
complimentary one-hour Webcast:


Pitfalls to Avoid, and Must Haves, for Maximum Impact with Your DEI Survey

Thursday, October 27th, 1:00 p.m. - 2:00 p.m. (CST)

Space is limited on a first-come, first-serve basis, so save your spot now! 



Even if you can't make the live event, please register and we'll send you the recording!


What are the 3 main takeaways?

  • Benchmarks can stifle organizational performance by lulling clients into complacency.
  • Flawed data leads to inaccurate decisions.
  • Learn how to identify accurate insights in your DEI survey data to drive business impact.

This fast-moving, interactive, webcast will feature the following Kaleidoscope Group experts:

  • Mary Hunter, Senior Vice President, Assessment Practice
  • Rachel Baghelai, Ph.D., PMP, Vice President, Assessment Practice
  • Reginald Ponder, Executive Marketing Lead
  • Lindsay Ciardelli, Senior Business Development Consultant


We consider these webcasts an opportunity to have real conversations and truly believe the interaction and learning will not be as rich without your perspective. Please join us to add your voice and advance the conversation. 

We Are Truly Better Together.

The Kaleidoscope Group